KEY ROLES & RESPONSIBILITIES
• Prepares the Annual Sales & Marketing Plan and Room Revenue Budgets. • Develops, implements, maximizes, monitor sand evaluates objectives, pre- opening business strategies and activities of the Sales & Marketing Department to achieve and exceed forecasted revenue figures in all hotel-related revenue streams. • Manages Sales & Marketing expenses in line with Sales & Marketing Budget. • Participates in overseas Sales Missions both jointly or as organized by RHR corporate office in direct accordance with identified business needs. • Participates in Trade Shows and promotional events to develop new markets by identifying prospective customers. • Structure, negotiate and close new businesses and partnerships in all segments: • Tour, Travel, & Deluxe Agencies • Meetings & Groups including Catering Sales • Local Global Corporate • Responsible to control all key account yearly contracting processing based on rate negotiation (to support increasing rates on a year-round basis) - negotiates with decision makers/confirm with GM or RHR - based on volume (hotel's top productive accounts). • Responsible for gaining exposure and inclusion in companies' worldwide programs (RFP & consortia programs) on preferred rate structure, directly and/or jointly with RHR • Monitors daily reservations pick-up patterns to maximize occupancy and revenue increase yields • Issues and signs Tour & Travel / Corporate Rate contracts and Meeting GDS / RFP contract preparation / negotiation / contracting • Reviews and monitors company accounts room night production report based on account and individual sales managers' productivity to ensure sales objectives as related to revenue monthly budgets are achieved • Conducts Sales meeting with the S&M team as well as lead the monthly S&M Strategy meeiting, including forecast management • Adheres to the brand's overall vision and hotel policies and procedures. • Develops an organized, motivated and cohesive Sales & Marketing team through strong leadership. • Drives the Sales effectiveness of the hotel and Sales & Marketing Team. • Monitors weekly sales activities to ensure individual sales calls objectives are achieved • Provides ongoing direction and implements training programs for the team with 360 approach. • Develop and lead the Digital, Marketing and Communication strategies of the hotel. • Implements online and offiline media plan to increase awareness of the hotel (social media, advertising, editorial and press release requirements, etc.). • Liaises and directly monitors the Public Relations strategy with regard to position locally and globally the hotel. • Produces and controls all sales literature, including brochures, flyers, poster, promotional letters and giveaways. • Work in harmony and synergy with all Senior Executives in the hotel and Corporate Headquarter team.